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Era of polished posts over: Instagram chief
Financial Express Mumbai
|January 03, 2026
INSTAGRAM HEAD ADAM Mosseri has warned that artificial intelligence will upend how people create and interpret visual content online, predicting the end of the “polished” aesthetic and the rise of a more “raw” and imperfect social-media style.
INSTAGRAM HEAD ADAM Mosseri has warned that artificial intelligence will upend how people create and interpret visual content online, predicting the end of the “polished” aesthetic and the rise of a more “raw” and imperfect social-media style.
In a year-end reflection posted on Threads, Mosseri said that Al-generated photos and videos are flooding feeds and steadily eroding the assumption that visual media reflects reality.
“For most of my life, it was reasonable to assume that photographs and videos largely reflected real moments.That assumption is no longer valid,” he said, adding that people will increasingly approach online media with scepticism and focus instead on who is sharing content and why.
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