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Financial Express Mumbai
|December 04, 2024
Personalised marketing is no longer just a trend
THE LINES BETWEEN real and virtual space campaigns, events, and consumer journeys are blurring. The convergence of offline, online, and metaverse channels suggests the relevance of characterisation, specialisation, and personalisation to make a lasting impression has become the norm.
As consumer narratives become more complex, the demand for personalised marketing has shifted from a trend to an essential, ongoing strategy. The 0202M (Offline-to-Online-to-Metaverse) business model is a revolutionary innovation in an information-saturated landscape.
Pushing the boundaries through completely new mediums, this model seamlessly delivers meaningful and memorable brand interactions.
Diese Geschichte stammt aus der December 04, 2024-Ausgabe von Financial Express Mumbai.
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