Wonderla looks to raise non-park revenues to 50%

AMUSEMENT PARK CHAIN Wonderla Holidays plans to develop resorts across key cities such as Hyderabad, Chennai and Kochi with plans to increase the share of non park revenues to 50% over the next few years.

- NARAYANAN V

"If you see, world over, large amusement parks have resorts attached to them. We have done it in Bengaluru and now we want to do it in other cities as well," Arun Chittilappilly, executive chairman and MD of Wonderla Holidays, told FE.

The Bengaluru-headquartered firm on Tuesday announced the launch of Wonderla Chennai, its fifth and most ambitious project with an investment of ₹611 crore. The 64-acre theme park, located along Chennai's coastal Old Mahabalipuram Road (OMR), will be inaugurated on December 1 and open to the public from the next day.