'We are HERE to stay'

HOW HERE TECH IS POWERING INDIA’S MOBILITY

- VIKRAM CHAUDHARY

WHILE MOST INDIAN commuters reach for their smartphones to navigate daily traffic, the most critical data guiding their journey often comes from a company they’ve never heard of.

HERE Technologies, a global titan in the mapping and location industry, may not be a household name in the B2C space, but has quietly become the ‘brain’ behind the scenes of India’s rapidly evolving automotive landscape.

In a recent conversation, Deon Newman, senior vice-president and GM for Asia Pacific at HERE Technologies, told FE that while the company’s consumer visibility may seem limited, its operational footprint in India is huge.

India: Brain of global mapping