Small packs bring in big glam for Flipkart beauty biz

FLIPKART IS BETTING on smaller, affordable pack sizes of premium skincare to drive growth in its beauty and personal care vertical, as demand from Tier 2 cities and Gen Z shoppers see sharp growth.

- AYANTI BERA

By offering 10 ml face serums and 50 ml face washes at lower price points, the e-commerce major is attracting first-time beauty buyers to experiment with a new range of products without steep upfront costs. For instance, a 30 ml bottle of a face serum could easily cost upwards of ₹500-600. For this category, Flipkart is offering 10 ml bottles from brands such as Garnier, Pilgrim