Rural Goes Up the Value Chain...

URBAN INDIA GREW at 4.4% in FY25 compared to 7.6% in FY24, while rural growth slowed to 4% from 5.8% in the previous year.

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Kantar tracks household consumption of both branded and unbranded products across food, home, and personal care categories.

For the March 2025 quarter, research agency Kantar reported that FMCG growth had declined to a two-year low of 3.5%, compared to 5.5% in the same period last year. While rural sales volumes rose by 2.7%—a marked slowdown from 6.3% a year ago—urban demand remained largely stable at 4.4%, unchanged from the previous year.