Retailers get ready for bumper sales this festive season

Online expected to dominate with ₹1.15 lakh cr sales

- SUGANDHA MUKHERJEE

E-COMMERCE SALES THIS festive season are projected to reach about ₹1.15 lakh crore ($14 billion), a 20-25% rise year-on-year, as per Redseer Festive Season 2025 report. Quick commerce has already grown 150% in the pre-festive period, while value commerce is up 30-35%.

As per analysts, festive sales can contribute up to 40% of annual turnover of retailers in categories such as consumer electronics and jewellery.

"The overall impact is expected to be positive," said Kushal Bhatnagar, partner, Redseer. "The reduction in tax rates, coupled with planned discounts, will bring down end-consumer prices significantly, thus boosting overall demand. Appliances are expected to benefit the most. Low-ticket products such as fashion, beauty and personal care, grocery, and home and furniture will also benefit."