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'PE firm Multiples’ entry has brought sharper focus & execution'
Financial Express Lucknow
|February 11, 2026
Skybags, the mass-market brand of VIP Industries, has entered the sports category through a partnership with Chennai Super Kings (CSK).
Atul Jain, MD & CEO of VIP Industries, talks to Narayanan V about the collaboration, demand conditions in the luggage industry, and the strategy after private equity firm Multiples came on board. Excerpts:
What is the CSK-Skybags partnership about?
We are launching a range of officially licensed CSK products as the team’s Official Luggage Partner for the upcoming IPL 2026 season. This association marks Skybags’ strategic entry into the sports category and reinforces VIP Industries’ focus on engaging consumers through innovation, youth-centric platforms, and support for India’s sports culture.
As part of the partnership, Skybags will retail an exclusive co-branded range of luggage and backpacks inspired by CSK’s brand identity. The luggage range will start at ₹4,590, while backpacks will be priced from §1,999.
How do you plan to stay relevant in an increasingly crowded luggage market, especially with the rise of D2C brands?
Diese Geschichte stammt aus der February 11, 2026-Ausgabe von Financial Express Lucknow.
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