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Motorcycle powerhouse Hero's scooter push picks up speed

Financial Express Lucknow

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February 15, 2026

Vida VX2-led electric strategy lifts market share

- VIKRAM CHAUDHARY

AS THE INDUSTRY heads into 2026, Hero MotoCorp is emerging as a serious challenger in the scooter market, a segment it has historically lagged despite its dominance in motorcycles.

The shift has been driven largely by the strong performance of its electric scooter brand Vida, led by the success of the Vida VX2 launched in July 2025.

Hero's scooter sales grew 45.5% year-on-year in April-December FY26, rising from 279,436 units to 406,500 units.

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