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Food delivery apps spice up strategy with low-cost orders
Financial Express Lucknow
|July 14, 2025
Wooing Value-Conscious Users
FOOD DELIVERY PLATFORMS are refocusing efforts on cracking the low-value order segment, typically under ₹100-200, which accounts for nearly a third of all food deliveries, as users become increasingly price-sensitive. Industry estimates suggest at least 20-30% of online food delivery orders fall under the ₹200 price point.
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