Focus on the Kylaq for now, EVs can wait

The launch of the compact SUV Kylaq has pushed the market share of Skoda Auto India to nearly 3% from 2% in four months. Ashish Gupta, brand director at the company tells Swaraj Baggonkar said that there is a further sales upside of 30% expected from the car. Excerpts:

- Ashish Gupta, brand director at the company

The launch of the compact SUV Kylaq has pushed the market share of Skoda Auto India to nearly 3% from 2% in four months. Ashish Gupta, brand director at the company tells Swaraj Baggonkar said that there is a further sales upside of 30% expected from the car. Excerpts:

Kylaq has brought down the entry price for Skoda. What percentage of your total sales is coming from Kylaq?

Yes, it has. For India 2.0 products — Kushaq and Slavia — the average ticket size was around ₹14-15 lakh. With the Kylaq now in the mix, this has come to around ₹11 lakh. Currently 60% of Skoda's India sales is Kylaq.

The brand has become more accessible. Would there be an attempt to capture more of this?

We are taking one step at a time. We have just introduced Kylaq. Whenever products are planned for a market there is always a 5–10 year horizon. We are always thinking about the next thing.