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RBI curbs mis-selling of financial products

Financial Express Kolkata

|

February 12, 2026

Issues rules for banks on sales, marketing & advertising

- FE BUREAU

THE RESERVE BANK of India (RBI) on Wednesday issued draft guidelines aimed at curbing mis-selling of financial products by banks, tightening norms on advertising, marketing and sales practices.

It has outlined measures to ban “dark patterns” in advertising and overhaul sales conduct, with definitions for mis-selling, customer consent, product bundling and roles of third-party providers.

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