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Indian Brands Cash In On Prada Row To Boost Sales
Financial Express Kolkata
|July 03, 2025
Sandal Scandal
Indian footwear sellers and artisans are tapping into nationalist pride stoked by the Prada "sandal scandal" in a bid to boost sales of ethnic slippers with history dating back to the 12th century, raising hopes of reviving a struggling craft.
Sales are surging over the past week for the "Kolhapuri" sandals that have garnered global attention after Prada sparked a controversy by showcasing similar designs in Milan, without initially crediting the footwear's origins.
After viral photos from a fashion show drew criticism from Indian artisans who make the sandals—named after a historic city in Maharashtra state—Prada was forced to acknowledge that its new open-toe footwear was inspired by ancient Indian designs.
Diese Geschichte stammt aus der July 03, 2025-Ausgabe von Financial Express Kolkata.
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