Versuchen GOLD - Frei
The gameplan
Financial Express Kochi
|May 11, 2025
While cricket hit a six, golf is still reading the rulebook
GOLF AND CRICKET. Two sports played with sticks. But in India, one draws stadiums full of roaring fans, billion-dollar sponsorships, and political memes... while the other gets a polite nod and a quiet clap — if someone remembers it exists at all.
Let me clear something up: I love golf. I have made a career out of it. But if I had a rupee for every time someone asked me, "Why isn't golf big in India?", I'd be able to buy prime land in Delhi. For a putting green, of course! This isn't a rant. It's a long putt aimed straight at the truth: golf in India has an image, access, and visibility problem. And cricket? Well, cricket nailed its marketing brief, wore flashy sunglasses, and casually walked away with the nation's heart. Let's unpack this with some honesty (and a healthy dose of humour — because, we golfers know how to laugh at a triple bogey when no one else does).
The image trap: Golf's colonial hangover To most people in India, golf still feels like an elite, English-speaking club activity, somewhere between bridge and lawn bowling. We have done a poor job shaking off that perception. When you say "golf" in a chai shop conversation, someone will either assume you are retired or rich. Or both. That's because the game is still largely tucked inside cantonment zones and gated communities. With around 300 golf courses in the country — almost half managed by the armed forces — public access is minimal. If you are not from a certain background, you may not even know where the nearest course is, let alone be allowed to walk in with your Decathlon starter set. Meanwhile, cricket is as grassroots as it gets. One bat, one ball, one borrowed slipper for a stump — and you've got a Test match happening in your gully. That's how a sport builds culture. That's how it earns a billion fans.
Diese Geschichte stammt aus der May 11, 2025-Ausgabe von Financial Express Kochi.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON Financial Express Kochi
Financial Express Kochi
UK lawmakers call for review of Netflix's Warner Bros bid
MORE THAN
1 min
January 28, 2026
Financial Express Kochi
States’ capex likely grows 16% till Dec
STATES' CAPITAL EXPENDITURE showed a clear acceleration in April-December of the current financial year after a relatively flat phase last year.
1 min
January 28, 2026
Financial Express Kochi
Axis Bank pips Kotak in m-cap
Robust growth, cheaper valuation positives for Axis
1 min
January 28, 2026
Financial Express Kochi
Limited gains for luxury cars
THE INDIA-EUROPEAN UNION free trade agreement (FTA) is unlikely to immediately bring down prices of most luxury cars, as the structure of the deal protects the domestic auto industry while offering limited concessions to high-end imported models.
1 min
January 28, 2026
Financial Express Kochi
Several Budget schemes remain stuck on paper
LUKEWARM RESPONSE TO SOME OTHERS
2 mins
January 28, 2026
Financial Express Kochi
RBI, ESMA ink MoU to settle bond clearing disputes
ENDING A LONGSTANDING dispute, the Reserve Bank of India and the European Securities and Markets Authority (ESMA) on Tuesday entered into an agreement on exchange of information in relation to central counterparties (CCPs), permitting European banks to process trades through India’s sovereign bond clearing house.
1 mins
January 28, 2026
Financial Express Kochi
India targets 3-nanometre chips by 2032
THE GOVERNMENT IS aiming to make high-tech small chips of 3-nanometre nodes, used in products like modern smartphones and computers by 2032, Union minister Ashwini Vaishnaw said on Tuesday.
1 min
January 28, 2026
Financial Express Kochi
EVs overtake petrol cars in EU sales for first time
SALES OF FULLY electric cars overtook those of petrol vehicles in the European Union (EU) for the first time in December,even as policymakers proposed to loosen emissions regulations, data from the auto industry group ACEA showed on Tuesday.
1 min
January 28, 2026
Financial Express Kochi
India VIX at 7-month high, jumps 22% in 5 sessions
THE VOLATILITY GAUGE index, India VIX, has surged more than 22% in the last five trading sessions and hit a seven-month high of 16.06 intraday during the NSE’s monthly derivatives contract expiry day.
2 mins
January 28, 2026
Financial Express Kochi
Musk is wrong about AI and retirement
PUT ME DOWN as an Al optimist.
3 mins
January 28, 2026
Listen
Translate
Change font size

