Quality over cost: New-age dairy brands on the rise

Quick commerce, direct-to-consumer models aid growth

- SHANTHI

GROWING DEMAND for preservative-free and traceable dairy products, coupled with the adoption of quick commerce and direct-to-consumer (D2C) models, is fueling the rise of new-age dairy brands. These startups are not only expanding rapidly but also attracting significant investor interest.

In the past year alone, around 5-6 dairy startups raised funding, with 5-6 brands such as Doodle Farms and Cremeitalia securing investments in the last few months. Doodhvale, for instance, saw an 80% revenue jump to ₹27 crore in FY24 from ₹5 crore in FY23 and raised $3 million led by Atomic Capital.

The new dairy ecosystem is evolving with brands such as Sid Farms, Moowing, Whyte Farms, Provilac, and Humpty Farms leveraging tech-driven supply chains to bypass traditional retail.