Nykaa's Kay Beauty debuts in UK

Markets in US and West Asia likely next

- URVI MALVANIA

NYKAA PARENT FSN E-Commerce Ventures has taken its first major step towards building a global presence with the international launch of Kay Beauty in the UK on Thursday.

The brand, created and launched in partnership with Bollywood actor Katrina Kaif in 2019, will debut through a tie-up with Ulta Beauty-owned Space NK, a UK-based luxury beauty retailer.

The rollout will cover 13 stores and Space NK's online platform, marking the first time an India-founded beauty label joins the retailer's curated portfolio.

"The launch of Kay Beauty in the UK marks the beginning of a new chapter for Indian consumer brands with global ambitions," Adwaita Nayar, Nykaa's co-founder and executive director, said in a statement.