New high-flyers in the endorsement stakes

Pant & Jadeja could lose on the ad turf as new stars emerge

- CHRISTINA MONIZ

Every season of the Indian Premier League (IPL) brings with it new breakout stars and this season has been no different. From 14-year-old Vaibhav Suryavanshi of Rajasthan Royals who announced his arrival in style to Yashasvi Jaiswal, the new crop of emerging stars is not just winning love from fans but is also firmly on the marketing world's radar.

On the other side of the pitch are players like Rishabh Pant of Lucknow Super Giants (LSG), Kolkata Knight Riders' (KKR) Rinku Singh and Chennai Super Kings' (CSK) Ravindra Jadeja that have been plagued by poor form this year. While Pant has endorsed brands like Swiggy, Dream11 and Thums Up, Jadeja has endorsed Adidas and Hisense and Singh has endorsed JBL, Beast Life and My11Circle.

According to data by eDART IPL'25 from CrispInsight and Kadence International, these are three names in a list of several players that seem to have lost steam in terms of fan following. Other Indian players that find themselves on the list include Shreyas Iyer (Punjab Kings), CSK talisman MS Dhoni and Abhishek Sharma (Sunrisers Hyderabad).