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Maruti Lowers e-Vitara's H1 Output Target by Two-Thirds

Financial Express Kochi

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June 11, 2025

Aims to still produce full-year target of 67K EVs by March 2026

- ADITI SHAH

Maruti Suzuki has cut near-term production targets for its maiden electric vehicle, the e-Vitara, by two-thirds because of rare earth shortages, a document showed, in the latest sign of disruption to the auto industry from China's export curbs.

India's top carmaker, which said on Monday it had not seen any impact yet from the supply crisis, now plans to make about 8,200 e-Vitaras between April and September, versus an original goal of 26,500, according to a company document seen by Reuters.

It cited "supply constraints" in rare earth materials that are vital in making magnets and other components across a range of hi-tech industries.

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