Innovation time

WHILE THERE WERE no direct incentives for the industry in terms of GST reliefs or easing the content creation process, a significant boost for the sector stems from the considerable reduction in income tax slabs.

- ANUJ GANDHI CO-FOUNDER & CEO OF STREAMBOX MEDIA

This will result in a much-anticipated increase in consumer spends both in terms of entertainment and domestic consumption, boosting ad spends by FMCG brands to reach a wider audience.

The electronic, digital, and OTT players will benefit parallelly through increased user base and ad revenue.