Bollywood's spy thrill

“WE SEE THEM generate strong interest across both metro and non-metro markets.

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When these films are well-mounted—with a gripping narrative, high production values, and strong word-of-mouth—they perform exceptionally well,” he added. Bijli pointed out that Next-Gen and Gen-Z audiences are particularly drawn to immersive storytelling that balances smart action with relatable stakes. “Spy films deliver exactly that, offering suspense, scale, and star power in one package. As a result, these films not only open well but sustain momentum through reviews, word-of-mouth, and high engagement, especially across premium and large-screen formats.”