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Outdoor overhaul
Financial Express Hyderabad
|July 23, 2025
THE COUNTRY NEEDS A UNIFIED OUT-OF-HOME POLICY FRAMEWORK
OUT-OF-HOME (OOH) ADVERTISING has evolved rapidly across the globe. Cities like London, New York, Shanghai, and Dubai have successfully implemented structured regulations to balance aesthetics with commercial interests. In contrast, the industry in India remains highly fragmented, under-regulated, and operationally complex. Yet, with ad spending in this segment projected to touch $524.81 million in 2025, the Indian market is undeniably at an inflection point.
Diese Geschichte stammt aus der July 23, 2025-Ausgabe von Financial Express Hyderabad.
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