Instamart trumps rivals Blinkit, Zepto in reach, now in 100 cities

INSTAMART, THE QUICK commerce arm of Swiggy, on Monday said that it has expanded its reach to 100 cities amid a growing demand for 10-minute deliveries.

- RAGHAV AGGARWAL

INSTAMART, THE QUICK commerce arm of Swiggy, on Monday said that it has expanded its reach to 100 cities amid a growing demand for 10-minute deliveries. It has the highest reach now compared to its main rivals Zomato-owned Blinkit and Zepto. Blinkit is available in around 80 cities and Zepto in 50 cities.

The company said it is witnessing a growing demand in tier II and III cities. In 2025, one in four new users of Instamart came from these smaller cities.