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Swiggy puts Genie back in the bottle
Financial Express Delhi
|May 06, 2025
DISCONTINUED
SWIGGY HAS SHUT down its hyperlocal delivery service, Genie, across multiple cities, marking the end of a vertical that failed to deliver the desired returns, sources said.
Launched in 2020, Genie allowed users to send parcels and arrange shop pick-ups within the same city. At its peak, the service operated in around 60 cities, but struggled to scale or generate meaningful revenue, the sources added.
While Swiggy described the move as a temporary suspension in its response to customer queries on social media, sources familiar with the matter confirmed to FE that the shutdown is permanent.
Diese Geschichte stammt aus der May 06, 2025-Ausgabe von Financial Express Delhi.
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