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Mapping together wit and wanderlust
Financial Express Delhi
|August 27, 2025
MEME-FIRST STORYTELLING IS RESHAPING HOW STATES LIKE KERALA PITCH TRAVEL
WHEN A BRITISH F-35B fighter jet made an emergency landing at the Thiruvananthapuram International Airport in June following a technical snag, the mood was one of apprehension until Kerala Tourism unleashed a playful meme. The post went viral, cementing what has become the board's new hallmark: agility, humour and cultural fluency.
Diese Geschichte stammt aus der August 27, 2025-Ausgabe von Financial Express Delhi.
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