Manufacturing, realty demand high: Salesforce

Firm bullish on retail, consumer goods in India

- URVI MALVANIA

MANUFACTURING AND REAL estate have emerged as fast-growing verticals for Salesforce in India, besides sectors like retail, consumer goods and financial services, Arun Parameswaran, executive vice-president and MD, sales, South Asia, said.

The customer relationship management (CRM) solutions provider is also seeing delivery models evolve as it deploys artificial intelligence (AI)-led solutions for its clients.

"We are seeing no sectoral laggards. Even in a vertical like manufacturing, traditionally seen as brick and mortar, we are seeing customers wanting to digitise, automate and transform," Parameswaran said.