Smart sports

MOBILE IS REDEFINING FAN LOYALTY & REVENUE MODELS

- Siddharth Raman

IN TODAY'S SPORTS ecosystem, every fan carries a stadium in their pocket. That means infrastructure must be mobile-first and infinitely scalable to meet surging demand. The most successful teams and leagues embed fan experiences into apps and messaging platforms — giving exclusive content, live stats, and real-time polls on smartphones to make every moment engaging.

This mobile-first foundation is no longer optional; it's strategic. By prioritizing direct digital channels (apps, chatbots, and social DMs) over one-way broadcasts, we create two-way conversations. Every tap and swipe becomes an opportunity to learn about a fan — their passions and habits — and tailor the experience in real time.

The focus shifts from simply reaching eyeballs to truly engaging individuals through the device they use most.