Bajaj to tap into KTM's global network to market own bikes

Shifting Gears

- SWARAJ BAGGONKAR

THE PLANNED TAKEOVER of the financially-troubled KTM will pave the way for Bajaj Auto to sell its own bikes in the developed markets by tapping into the global distribution network of the Austrian-bike maker.

KTM has sales operations in the developed markets such as the UK, Europe, Japan, Australia and the US. Bajaj, which is the largest exporter of two-wheelers from India, exports to Africa, Middle East, South America and Asia.

KTM sells bikes with engines ranging between 125 and 1,400cc. Bikes up to 400cc are made in India by Bajaj while the remaining used to be made in Austria by KTM.