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Plan to scale our digital-first business by 2.5x over 3 years, says Marico MD & CEO
Financial Express Chandigarh
|September 09, 2025
WE WILL CONTINUE to invest in brand-building to increase awareness and trials of our new offerings.
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In addition to Saffola, we are also driving the scale up of acquired digital-first brands. We believe that the accelerated growth momentum in the composite foods business will enable it to become larger than the edible oils business over the medium term.
Marico is a leader in India's traditional trade, but it's also making significant investments in digital-first brands like Plix and Beardo. Tell us more about your integration strategy.
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