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Meesho ups personal care focus

Financial Express Chandigarh

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June 05, 2025

Meesho is focusing on increasing its presence in the personal care category and has onboarded leading FMCG companies Procter & Gamble (P&G), Hindustan Unilever (HUL) and Himalaya, the company said in an announcement on Wednesday.

- RAGHAV AGGARWAL

E-COMMERCE PLATFORM

The move is a part of the company's effort to expand Meesho Mall, its branded products vertical. The announcement comes at a time when the demand for such products is rising across the smaller cities, which are typically considered more price-sensitive.

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