Built to move

WHERE PERFORMANCE MEETS EVERYDAY COMFORT, DESIGNED FOR WOMEN WHO LIVE IN MOTION, WITH CONFIDENCE AND EASE

- AYANTI BERA

THE WORLD OF PERFORMANCE wear quietly transformed during the pandemic. What began as clothing made for workouts soon became the uniform of everyday life — for lounging, errands, and endless Zoom calls. Comfort became currency, and function met fashion in a new way. When Blissclub entered this space in December 2020, it didn’t come armed with a sprawling catalogue ora celebrity campaign. Ithad just one product —a pair of black leggings. Four sizes. A soft, stretchy, high-performance fabricthat feltas easyas cotton but performed like synthetics should. That was enough to get the flywheel turning. Within months, Bliss-club was clocking a crore in monthly revenue from that single SKU,recalls founderand CEO Minu Margeret.

But like most success stories, Blissclub’s didn’t begin with a business plan. It began with a life lived in motion. Margeret grewup constantly on the move, hopping cities and countries. Born in Mumbai, she spent her early years in Bahrain before returning to India for school and eventually settling in Bengaluru, her home for the last 17 years. Her career took shape through finance first. A B.Com degtee,a stint at Chartered Accountancy, and five years across Goldman Sachs, Wipro,and Unileverin business finance roles.