The £89 jeans that fashion editors are obsessed with (and how to style them)

JEANS on the catwalk are a fairly recent phenomenon, but at last month’s shows there was barely a designer who didn’t include a pair.

- Victoria Moss

Have they just run out of ideas you might wonder? Or do they simply know a cash-cow mark up when they can flog piles of them?

But — I think it’s also testament to the fact that our wardrobes are more fluid than ever. We’ve long moved past that old notion of saving things for best: trainers with silk dresses, tailored blazers with jeans and sparkly shoes, and even Crocs — once the preserve of small children and NHS workers — are a fairly unremarkable addition to any outfit. We’re also in a sort of post-Instagram moment, where all those shrieking make-me-go-viral statement pieces are feeling pretty naff. There’s nothing knowing about a bit of bad taste if everyone knows about it.