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Superdry dives into red as investors fret over future
Evening Standard
|September 01, 2023
HOPES that Superdry can ever return to former glories under founder CEO Julian Dunkerton took a hit today after a poor set of results that leave investors worried for its future.
Dunkerton says something must be done to revitalise Oxford Street, where he has his flagship London store.
“I will be very happy when Oxford Street sorts itself out. My shop is great. I feel like we are doing a great job, I don’t see that around me,” he said.
Dunkerton said recently that Oxford Street needs serious help” if it is to survive as a shopping destination.
The rise of American Candy Stores and empty shops is part of the problem. He says there needs to be an overhaul of business rates and perhaps a pedestrianisation of the whole area.
Dunkerton made a dramatic return to the business in 2019, furious at what management had done to a business he built and regards as one of his family.
Diese Geschichte stammt aus der September 01, 2023-Ausgabe von Evening Standard.
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