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Selfridges takes gold for 'sportif" fashion in latest store takeover
Evening Standard
|July 10, 2024
IN SPITE of the weather, we are undoubtedly on course for a stylishly winning summer.
Over in Paris, LVMH is sponsoring the Olympics — where the medals will be presented on Louis Vuitton trays and the French team will wear kit created by Stéphane Ashpool, the designer behind cult streetwear brand Pigalle. Meanwhile our very own (hey) Jude Bellingham is fronting for Skims and Burberry has signed up Phil Foden, Eberechi Eze and Bukayo Saka.
Unsurprisingly, our favourite department store is all over the sportif mood. Selfridges has long had a knack for a themed takeover, but after its inspired Joke Shop project the Oxford Street stalwart has pulled out all the stops for the Sportopia initiative.
Diese Geschichte stammt aus der July 10, 2024-Ausgabe von Evening Standard.
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