Boom in demand for brightly-coloured veg as people ‘eat the rainbow’

A SUPERMARKET has reported a surge in demand for brightly-coloured vegetables as nutritionists encourage people to “eat the rainbow" in order to be healthier.

- 

By eating fruits and vegetables of different colours, experts say people are likely to achieve a good range of vitamins and minerals for maintaining health and wellbeing.

Tesco has seen rocketing demand for brightly-coloured vegetables in the past year - and particularly in the last few months - as the advice to add colourful veg to the plate has apparently begun to resonate.