Introduce watershed times for 'rude' ads

Sitting down on Sunday afternoon with our 9-year-old grandson to watch one of Sir David Attenborough's wildlife programs which he loves, but within the adverts was one for vaginal dryness! To which the young lad was asking what that was and we obviously did not want to answer.

- hARTRIDavid Attenborough

This sort of advert, along with the other regular 'erectile dysfunction' ones should not be on so early in the day, leave them until after the 9pm watershed. Any TV program that covers anything like that subject are preceded by warnings, but for some reason adverts are exempt. Why? KMR