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FITNESS LEGEND TAKES ON CARTOON FORM TO INSPIRE YOUNGSTERS

Daily Star

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July 15, 2025

JOE Wicks is a man on a mission to get our kids moving. And when you’re really determined, you'll be surprised who you need in your corner.

In his case, it’s Wes Streeting MP, the Secretary of State for Health and Social Care, plus Duggee, a beloved cartoon dog.

Here he tells MEG JORSH about his new project - and how he’s definitely not going into politics...

THE first thing you notice is the hair. That mass of curls that means you're watching Britain’s most beloved fitness instructor, perfectly rendered in animated form.

It bounces. It flows. It’s so realistic, it looks like a video of Joe Wicks's bonce has been somehow attached to a cartoon body.

"I still don’t quite understand how they've done it," he says. “It's really clever.”

It's five years since the dad-of-four became a household name as the cheery face of pandemic exercise. He kept us all leaping round our living rooms, notching up 100million views on his PE With Joe videos.

Now life is back to normal, but our kids are more sedentary than ever. So this time, Joe’s breaking out the big guns.

He's teamed up with Studio AKA, the team behind BBC show Hey Duggee, to create a new kids’ workout series.

WEITERE GESCHICHTEN VON Daily Star

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