COLE FITS THE BILLBOARD

Poster boy's aiming to grab glory for Blues

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COLE PALMER has found himself plastered all over billboards in New York.

And now Chelsea's “amazing” talisman is determined to live up to the hype - even if he is taking it all in his stride.

Palmer is one of the faces of the Club World Cup and part of Nike’s advertising campaign along with the likes of Vinicius Jr, Erling Haaland and Kylian Mbappe.

The slogan reads “Scary Good” and Blues playmaker Palmer has gained a reputation for being a big-game player after his man-of-the-match display to virtually win the Europa Conference League final by himself.

Tomorrow will provide an even bigger setting at the 80,000-capacity MetLife Stadium, which will host the first new-look Club World Cup final.

With a £97m jackpot at stake, Chelsea must overcome reigning European champions Paris St-Germain.

But Palmer will be determined to live up to the tag on those billboards plastered all over Times Square, Manhattan and beyond.