New wellness brand making waves in sector

EIRA Therapy created to meet demand for saunas and ice baths

- By OWEN HUGHES Business Correspondent

A NEW North Wales-based wellness brand is making waves in the premium sauna and ice bath mar-ket — and its first product shipment sold out in record time.

EIRA Therapy, based on Angle-sey, was created to meet growing demand for high-quality cold and heat therapy solutions, specifically for outdoor use in the UK’s often unforgiving climate.

The brand's first two product lines, a range of temperature-controlled ice baths and a collection of luxury outdoor saunas, are already gaining nationwide attention for their craftsmanship, durability and design-led approach.

"Customers kept asking us where they could find well-built, temperature-controlled ice baths — and, at the time, there weren’t many options that combined performance with clean, elegant design,” said Jack Glynn, from EIRA Therapy.

“So we set out to build exactly what was missing”