How to move from a passive LinkedIn presence to an active one

MANY people understand the value and potential in using LinkedIn, but struggle to move from simply scrolling and liking the odd post to sharing their own content and boosting their career or business.

- By Anthony Bullick

It may be that your PR agency or in-house marketing team look after the company page, with frequent updates and an up-to-date profile common place.

It’s important to note that only utilising the company page may be limiting the reach of your organisation’s news and expertise to key stakeholders on the platform, as LinkedIn priorities posts from individual accounts to encourage person-to-person engagement.

Adding in the hurdle that most professionals are now doing less in-person networking and video calls result in less general conversations compared to in-person meetings, all signs point to a healthy and active LinkedIn presence for individual profiles being of huge benefit.