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Sri Lanka's most awaited brand recognition: SLIM Brand Excellence 2025 now open for entries

Daily FT

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July 16, 2025

THE SLIM Brand Excellence Awards return with renewed purpose in 2025, spotlighting Sri Lanka's most outstanding marketing achievements and brand stories. More than a celebration of success, this year's edition promises to elevate industry benchmarks, foster innovation, and empower local marketers to reach world-class standards—driving national growth through excellence in branding.

Spearheaded by the Sri Lanka Institute of Marketing (SLIM), the awards recognise the human ingenuity behind remarkable brand journeys. From strategic brilliance to emotionally resonant storytelling, the program sets the stage for brands that have boldly navigated challenges, embraced creativity, and earned consumer trust.

SLIM President Prof. Dewasiri N. Jayantha stated, "Brand Excellence 2025 stands as a pivotal platform that goes beyond celebrating success—it sets new industry benchmarks, fosters innovation, and elevates Sri Lankan marketing to global standards. By recognising strategic brilliance and creative excellence, this initiative contributes meaningfully to the nation's branding landscape and economic progress."

Launched over two decades ago, the SLIM Brand Excellence Awards continue to serve as the country's premier platform for showcasing the convergence of strategy, innovation, and brand storytelling. The 2025 edition promises to uphold its legacy through a rigorous and transparent judging process steered by a panel of senior industry professionals.

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