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Sri Lanka showcases tourism potential at Vakantiebeurs 2026 in Netherlands
Daily FT
|January 28, 2026
THE Sri Lanka Tourism Promotion Bureau (SLTPB), together with a delegation of 15 leading local travel and tourism companies, represented Sri Lanka at the internationally renowned fair Vakantiebeurs 2026, which was held from 7 to 11 January in Utrecht, the Netherlands.
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Vakantiebeurs is recognised as one of Europe’s most prominent travel exhibitions, attracting a diverse audience of travel trade professionals, tour operators, destination marketers, media, and discerning travellers from across the European region. Sri Lanka’s participation at this high-profile event underscored the country’s strategic focus on strengthening its footprint in key long-haul source markets, particularly in the European region.
This prominent trade and travel fair also plays a key role as one of Sri Lanka Tourism’s most important events in the tourism calendar.
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