Introducing In-Camera VFX technology to Sri Lanka

IN-CAMERA VFX (Visual Effects) is a groundbreaking technology that allows filmmakers to combine live-action footage with visual effects in real time during filming, reducing the need for extensive post-production work. This innovation blends creativity and realism, giving directors and cinematographers the power to visualise the final output while shooting it.

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360 Productions has been the pioneer in introducing this In-Camera VFX technology to Sri Lanka, marking a turning point in the evolution of the local film industry. By using Aximmetry software, 360 Productions enables filmmakers to create any background, environment, or weather condition inside a single studio—from deserts and royal palaces to distant countries and fantasy worlds.

As the Sri Lankan brand ambassador for Aximmetry, 360 Productions has opened a new dimension in film-making, offering a cost-effective, time-efficient, and visually superior alternative to traditional production methods.

Positive impacts of In-Camera VFX

1. Cost efficiency - It eliminates the need to travel abroad or build large outdoor sets, saving huge production expenses