Empowering Global Connections to Shape a Sustainable & Inclusive Future

Celebrating World Tourism Day & The Impact of Responsible Travel

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Every year on September 27, the world pauses to reflect on one of its most powerful industries—tourism.

The observance of World Tourism Day, initiated by the United Nations World Tourism Organization (UNWTO) in 1980, is not only about recognizing tourism’s economic contribution but also its ability to foster cultural exchange, environmental consciousness, and global unity. In 2025, under the theme “Tourism and Sustainable Transformation,” this day takes on added importance as the world seeks to reimagine tourism as a force for positive change.

Travel is more than a break from routine—it is a deeply enriching journey that broadens horizons and strengthens connections. Whether it’s standing before an iconic landmark or conversing with local villagers in Sri Lanka, travel can transform both the traveler and the destination. By immersing oneself in new cultures, traditions, and forms of life, travel builds empathy and mutual understanding. In a world often marked by division, tourism quietly bridges gaps, helping people appreciate diversity and dispel prejudice by making the unfamiliar familiar.