DMASL Digital Summit 2025 sets new regional benchmark

THE Digital Marketing Association of Sri Lanka (DMASL) concluded the DMASL Digital Summit 2025, a landmark two-day event held on 24-25 July at Waters Edge, Colombo.

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Now in its third edition, the summit welcomed over 1,600 participants from across Asia and beyond, including marketers, content creators, brand leaders, policymakers, entrepreneurs, and technology strategists. With its largest and most diverse turnout to date, the summit affirmed Sri Lanka’s emergence as a key hub in the global digital ecosystem.

The event officially commenced with an exclusive C-suite gathering on 23 July at the iconic Colombo Lotus Tower, bringing together international speakers, partners, and sponsors for an exclusive evening of connection and celebration. In a historic first, the tower was lit for all of its three days in the official colours of the Digital Summit, transforming the city skyline in tribute to the summit’s vision. The Colombo Lotus Tower joined DMASL as the Official National Icon Partner, with the night culminating in a spectacular fireworks display that illuminated the Colombo skyline — symbolising Sri Lanka’s rising influence in digital innovation and regional leadership.

The keynote address was delivered by Deputy Minister, Ministry of Digital Economy, Eranga Weeraratne, who emphasised the vital role of digital storytelling in shaping Sri Lanka’s future. “Skill up. Start up. Speak up. Sync up: Sri Lanka’s digital future needs storytellers, not just coders,” he stated. Highlighting the importance of digital marketing, he said, “Without digital marketing, even the best services can go unnoticed. With effective digital marketing, the smallest ideas can spark national change.”