BOC Premier Branch concept

Bank of Ceylon, the no. 1 bank in Sri Lanka, is modernising to meet market demands and address evolving customer needs. Its latest initiative, the BOC Premier Branch concept, design to serve the high-net-worth clientele.

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With over 660 branches under his supervision, Bank of Ceylon Deputy General Manager - Branch Operations Priyal Silva, is no stranger to scale or vision. In this exclusive conversation, he walks us through the Premier Branch concept, a personalised banking experience curated for the bank’s high-net-worth customers across Sri Lanka.

Q: Priyal, let’s start at the beginning. What led Bank of Ceylon to launch the Premier Branch concept?

A: Well, over the years, we’ve observed that our high-net-worth clients were looking for something beyond traditional banking. They expect a more personalised, discreet, and efficient experience. While we have a Premier Branch in Colombo, the demand for that same level of service was growing across the country. That’s really what gave life to the new Premier Branch concept, bringing this exclusive experience to all other provinces.

Q: How would you describe this concept to someone hearing about it for the first time?

A: It’s more than just a branch, it’s an experience. Each Premier Branch is designed to provide a sense of prestige and comfort the moment a client walks in. We offer personalised services, dedicated relationship officers, and customised banking solutions. Interestingly, we've ensured that the design and feel of each branch reflect the identity of the city it’s in.

Q: Could you give us a sense of how many branches are now operational under this concept?