AI at work: Why CEOs and HR must lead the charge

The father of modern HR, renowned HR guru Prof. Dave Ulrich, states in this interview that AI is no longer a distant disruption—it is already reshaping how we work, lead, and make decisions. His insights provide a clear roadmap for HR leaders and CEOs to not only adapt, but also shape the future of work with clarity, courage, and compassion

- BY DINESH WEERAKKODY

Prof. Ulrich, how can HR align their workforce strategy with AI-driven business models?

According to Prof. Ulrich, aligning workforce strategy with AI-enabled business models follows a familiar strategic sequence. First, HR must understand the changing business context and stakeholder expectations, including how markets, customers, and employees are being reshaped by technology. Next comes strategy: defining where to compete and how to win—a process in which AI can provide rapid, data-driven insights. Based on this strategy, HR must identify key positions that are essential for value creation. Finally, HR focuses on talent defining what makes someone an “A-player” for those roles and ensuring they are positioned to deliver maximum impact.

AI plays an enabling role at each stage by providing information, enhancing decision-making, recognising patterns, and guiding actions. By using AI, HR moves from being a support function to also becoming a strategic driver of stakeholder value.

What critical competencies should employees build today to protect their livelihood?