TRAI ties up with RBI, banks to launch pilot project for digital consent management

The Telecom Regulatory Authority of India (TRAI) on Tuesday announced the launch of a pilot project for Digital Consent Management in collaboration with the Reserve Bank of India (RBI) and banks.

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In a release, TRAI said it has observed that a large number of spam complaints are made by the customers against the business entities from whom the consumers have earlier purchased goods or services.

On investigation, such business entities often claim that they possess the consent of the consumer for receiving commercial calls and messages.

Under the regulatory framework defined by the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, an entity can make commercial communications to a consumer irrespective of his/her Do Not Disturb (DND) preferences provided the entity has taken explicit consent from the consumer.