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Impact of Harvard ban on US 'soft power' and students

Cape Times

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May 26, 2025

THE Trump administration's attempt to block Harvard University, with its global reputation for academic excellence, from enrolling international students adds to a growing list of measures that risk severely undercutting American “soft power”.

A federal judge has placed a temporary hold on the Harvard ban.

But the president's move was just part of a wider ideological battle he has waged against dozens of long-established programmes designed to promote diversity and cooperation at home and abroad - and to expand US influence in the process.

Trump has ordered deep cuts in foreign aid, cancelled or seriously scaled back university research programmes ~ raising fears of a brain drain as top academics seek work abroad - and launched attacks on media, including by silencing the historic Voice of America.

Then in early May, Trump threatened a 100% tariff on movies shown in the US but produced abroad.

That would have, for instance, a devastating impact on films like Tom Cruise's Mission: Impossible - The Final Reckoning, the biggest-budget American movie being shown at this year’s Cannes Film Festival. It was filmed largely in Britain and South Africa.

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