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PBA unveils newest member Pureblends Corp. Giant Risers

Business World Philippines

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October 02, 2025

AS THE PBA met the media to launch its 50" season on Wednesday, the pro league brought in tow the newest member of the family —Pureblends Corporation.

Officially on board after the completion of its purchase of NorthPort, Pureblends is carrying the Titan Ultra Giant Risers banner to start its PBA journey.

Their designated representative to the board, Emilio Tiu, attended the team’s first public function with much excitement.

“We're very happy we are formally accepted by the PBA,” Mr. Tiu said as he joined his peers in the PBA Board and Commissioner Willie Marcial in the event that served as curtain raiser for the golden season that starts on Sunday.

“Since last year, we've already had the intention of joining the PBA because of the product exposure and the quality of the players. But we waited for this year because we feel this is the right timing, being the 50" year of PBA,” he added.

He explained Pureblends decided to use Titan Ultra, a male dietary supplement the company is rolling out soon, for it felt it would be “an impact product.”

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