Holidays and heritage

While the Swiss brand relies heavily on heritage, it is relatively young with a founding date of 1983.

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The brand was created after the senior Charriol left an executive position at a much-older brand. “It’s young heritage, but it is still passed down from family to family,” she told BusinessWorld, noting the similarity between passing down her father’s heritage to her, representing the second generation. “I hope it goes to the third.”